RevitaLash Cosmetics

TFPR WAS TASKED with BUILDING RELATIONSHIPS WITH CELEBRITY MAKEUP and HAIR ARTISTS for THE BRAND, WITH THE GOALS of GROWING BRAND AWARENESS, SECURING USAGE OF PRODUCTS on EDITORIAL SHOOTS and RED CARPET EVENTS, AND CULTIVATING A ROSTER of ARTIST and CELEBRITY FANS.

key stats/highlights:

• Create, Execute, and Manage Professional Artist Program

  • Resulting in regular brand coverage on artists’ Instagram feeds

  • Secure press mentions, generated directly via cultivated artist relationships on top sites including Vogue.com and E!

• Celebrity Gifting

  w/ Charli XCX, Kyle Richards, Cate Blanchett, Kaley Cuoco, Lana Condor, Tia Mowry, Hannah Waddingham, and Jean Smart

• Influencer Management

  Influencer management included organic gifting to secure coverage, as well as negotiating contracts, providing content direction, and tracking results for paid campaigns with top influencers, such as @amberfillerup, @cameraneubanks, and @jadeywadey180

Photo Credit: revitalash.com