OPI

TFPR was tasked with helping to craft the brand voice, messaging, and positioning for the #1 global professional brand in nails.

Over the last 8+ years, work with the brand’s global marketing and influencer teams focused on communications efforts to support every new product launch and company initiative with media, influencers, and global distributors, including ongoing press releases, brand stories, guiding crisis communication directives as needed, special projects like blog writing and NYFW partnerships, and more. 

8-years+ relationship with #1 global brand in professional nailcare

• Communications Strategy

  Work with brand’s global marketing and influencer teams to craft messaging and positioning to support every new product launch and company initiative, while guiding crisis communication directives as needed.

• Copywriting

  Write press releases for all major collection launches including OPI x XBOX, OPI Power of Hue, Nature Strong by OPI, and many more

• Special Projects

  • Fully-executed NYFW sponsorships for runway presentations including BCBGMAXARZIA, Reem Acra, Charlotte Ronson, Jeremy Scott, and more

  • Author blog posts to support influencer campaigns

Photo Credit: opi.com